Spector Photo Group becomes smartphoto group

PRESS RELEASE – Regulated information – Wetteren, 30 May 2013,
Spector Photo Group becomes smartphoto group –

At the Extraordinary General Meeting of Shareholders of May 8, 2013, the name change of Spector Photo Group NV to smartphoto group NV has been approved. The amendment of the articles of association was included in the Annexes to the Belgian Official Gazette of 30 May 2013.

In the coming days, the name change will also be implemented in the systems of Euronext Brussels.

This change of name is a final step in the whole process of change since 2005 where the group has transformed itself into one of the leading E-commerce players in the market of personalized photo products.

Since mid-2011, consumers were approached via the master brand smartphoto™, which is why this name change was the logical next step.

Smartphoto helps socially active, internet savvy young moms and families to create affordable high quality personal photo products through smart and simple designed apps and websites.

At smartphoto we are passionate about photos !

Every day we try to find new, smart ways to help you to get the most out of those special moments of our customers’ life.
We make it simple for everyone to enjoy their photos by creating affordable high quality personal products.
Our mission has succeeded when we put a smile on your face as you rediscover your photos in new and exciting products.


Following the name change, we also have a renewed website: www.smartphotogroup.com.


Smartphoto group’s profile

Smartphoto group operates in 14 European countries and focuses on both consumers and businesses. Smartphoto group’s shares are traded on Euronext Brussels (ISIN BE0003663748, stock code SMAR).

Smartphoto operates in B2C E-commerce with affordable high-quality photo products, such as photo books, photo cards, photo calendars, photos on canvas, and photo gifts, under the brand name smartphotoTM.

smartphoto.biz, using the same products, focuses on businesses and organisations that want to offer personalised products.

The Wholesale segment is positioning itself as a distributor of photo hardware to independent traders who do not want to join a franchise concept, and offers ‘à la carte’ services in this context.

In addition, ‘Spector by smartphoto’ supplies, within the Wholesale segment, high-quality photo products to independent photographers.

smartphotoXL is positioning itself as the professional provider of visual communications, presentation systems, and printed textiles for business-to-business customers and specialised resellers.


For additional information, please contact:

Stef De corte, CEO

smartphoto group NV
Kwatrechtsteenweg 160,
B – 9230 Wetteren, Belgium
Telephone: +32.9.365.98.10
E-mail: maggy.vandenstock@smartphoto.com     –   Internet:       www.smartphotogroup.com



This press release is an English translation of the official Dutch version.