Core activities

The world of smartphoto
We want everyone to enjoy their family photos again. Our mission is only successful if you manage to turn your photos into unique personal products without too much effort.

We are passionate about making this as accessible as possible for everyone. Every day we look for better solutions so that you can enjoy your photos in different and fun ways.

In short, we help socially active young moms and families create affordable, high-quality personalized photo products through smart and simple apps and websites.
We are passionate about your photos!

Every day, we try to find smart ways to help you to get the most of those special moments in life.
This means that our products must be affordable, of high quality and, above all, offer solutions for your daily questions. For example, we designed the Family Planner that shows at a glance where all the members of your family need to be. Smart, isn’t it?

We also make it easy for everyone to enjoy their photos by making the design of your product as simple as possible on our website and in our apps. And yet, the possibilities are countless, and we ensure you that the end result will be top! For example, we pay a lot of attention to the speed of our sites, the accessibility from all possible devices (smartphone, tablet, PC) and we are constantly expanding our styles and models so that you are sure to find something to your taste. A good example are our popular smartphone covers, really something to show off!

We are not satisfied until we have put a smile on your face when you rediscover your photos on all kinds of photo products.
That’s why we believe our products should not only be fun to make (no menus, no software to install or difficult choices to make), they should also be fun to receive and share (our ‘Gifts’ category is the most comprehensive you will find).

Inspiration is very important to us, because we know how busy you are and how little time you can or want to spend on making products.

That’s why our motto is ““!

Oops, made a “linguistic mistake”?
Free reprint. This is how far we go!

We want our customers to be satisfied, so even if you made a typo, you can recreate your product for free thanks to our smart guarantee!
Because your product must be exactly as you imagined it. It’s that simple!

We also guarantee the fastest delivery: your photos are forwarded to our printers as soon as you place your order. Thanks to our central location in Belgium, we can post your parcel extremely quickly so that it reaches you in a record time. And voilà, you can enjoy it.

Do you have questions, suggestions or complaints about your smartphoto product or our website?

Our team is ready to help you on

A true e-commerce company
Smartphoto has evolved into a truly innovative e-commerce company.

We belong to the top 10 e-commerce companies in Belgium (across all sectors) and we won the BeCommerce Award in our category 4 times in a row. In Europe we are in the top 5 photo e-commerce with more than 1 million unique visitors per month, peaking at 2 million.

We have local teams in Hengelo, Muttenz and Malmö for customer service and marketing, so that we are close to our customers.

Customers are also increasingly ordering via their mobile devices; in some countries this is even the case for more than half of the customers! This is only possible due to our strong focus on mobile, both in terms of websites and product development.

We will go further into this in 2020 with the launch of a “mobile first” editor for gifts. And a further improvement of the entire flow on the sites.
The world is becoming increasingly mobile and more personalized; these are precisely the pillars on which we always continue to develop our future. In 2020 we want to add a third pillar, ordered today, delivered tomorrow. A real feat if you know that each product for our customers is made individually.

In a few years’ time, we have switched from prints to a full e-commerce site with now more than 500 different products on the website, fully hosted on the Google Cloud Platform since 2019, which further increases our scalability. This makes it even easier to absorb the many peaks during the year and also further increased the security of the data.

In 2020 we will look further to make all of this operate even more optimally and cost-efficiently.
Each product is unique to the customer and is produced in an average of 48 hours. For example, we send more than 2 million parcels per year with up to 30,000 on peak days! We deliver lightning fast throughout Europe, within a few days after production. And as from 2020, for a large number of products, already shipped the same day!

The customer even more central, and smartphoto increasingly human in this digital world.
We are an emotional company, we “work” with photo products and we are passionate. We believe in the power of dialogue with you, our customer, and we want to be able to meet your needs better and better.
For example, our customer service employees write back personal emails and sign them with their own name. Because they want you to know that they will do anything to help you. We don’t work with robots, but with real people!

And every now and then we send a flower or a nice card to our customers, simply because we can and because we are so happy with our customers.

Of course we also measure what you really want as a customer and we want to know where we can go the extra mile. For example, we have introduced our NPS (Net Promoter Score) and we carefully read all the comments you make, so that we can do something about it. That’s the real power of improvement!

This way, we manage to increase the number of customers and keep them returning more and more after their first order.